Apple is all set to launch the iPhone 17 series this September, and it’s already making waves in the tech world. From fresh model names and new colors to upgraded displays and possible price hikes, the upcoming iPhone 17 lineup is expected to redefine what we expect from a smartphone.
Let’s break down everything you need to know about the next-gen iPhone 17.
iPhone 17 Lineup: Four Models, One Missing
In a major shakeup, Apple will launch four iPhone 17 models:
iPhone 17
iPhone 17 Air
iPhone 17 Pro
iPhone 17 Pro Max
Interestingly, the iPhone 17 Plus has been dropped. According to reports, Apple discontinued the Plus variant due to poor market response. In its place, we get a slimmer, more stylish option—the iPhone 17 Air. Though it features a larger display, it’s not a direct replacement for the Plus but a fresh entry altogether.
iPhone 17 Colors: Fresh, Trendy & Minimal
Apple is known for its premium color palette, and this time, it’s no different. The iPhone 17 may debut in new purple and green colors, giving it a vibrant and youthful feel.
The iPhone 17 Pro could come in a stunning Sky Blue finish, a shade that debuted with the M4 MacBook Air earlier this year. There are also rumors that Apple might shift from a titanium body to aluminum frames for the Pro models, aiming for a lighter yet sturdy build. The back panel may also feature a hybrid design with both glass and aluminum.
Display Sizes: Bigger & Better Across the Range
Display upgrades are a major highlight of the iPhone 17 series. Here’s what we know so far:
iPhone 17: 6.3 inches (up from 6.1 inches)
iPhone 17 Pro: 6.3 inches
iPhone 17 Air: 6.6 inches
iPhone 17 Pro Max: 6.9 inches
Apple is gradually moving towards larger screen sizes across the board. The iPhone 17 Air, despite being a new entrant, sits between the standard and Pro versions in terms of size and specs. This gives buyers more flexibility based on their preference for size and usability.
iPhone 17 Pricing: What to Expect
Prices are expected to rise slightly across the iPhone 17 lineup. Here’s the estimated breakdown:
iPhone 17: Starting at $799
iPhone 17 Air: Priced around $899
iPhone 17 Pro: Expected to start at $999
iPhone 17 Pro Max: May go up to $1,199 or higher
Apple’s production costs have increased due to rising tariffs and component prices, so this price hike is not unexpected. However, the value offered through design improvements and performance upgrades may justify the jump.
Performance and Features: What’s New Inside
While Apple hasn’t officially revealed full specs, some leaks give us insight into potential upgrades in the iPhone 17 series:
Faster and more efficient A-series chip (likely A19)
Enhanced battery performance
Possibly under-display Face ID for Pro models
Better camera sensors, especially for low-light photography
Smoother iOS 26 experience with exclusive iPhone 17 optimizations
Pro variants may also include upgraded cooling systems and faster refresh rates, which will appeal to gamers and content creators.
iPhone 17 Air: A New Strategy?
The iPhone 17 Air is Apple’s attempt to introduce a stylish, high-performance model that doesn’t fall into the “Pro” category. With a larger 6.6-inch display and a mid-range price point, the Air model could attract users who want performance without spending over $1,000.
This strategic move might be Apple’s way of filling the gap left by the iPhone Plus models—while offering something more exciting and design-forward.
Should You Upgrade to iPhone 17?
If you own an older iPhone (iPhone 13 or earlier), then iPhone 17 could be a solid upgrade. With improved displays, better cameras, sleek new colors, and enhanced performance, the 2025 lineup feels like a fresh evolution—especially with the addition of the iPhone 17 Air.
For iPhone 14 and 15 users, the decision may depend on how much you value bigger screens and design changes. But if rumors about under-display Face ID and new chip performance are true, even recent users might be tempted.
iPhone 17 Brings a Fresh Wave of Innovation
Apple is clearly repositioning its iPhone lineup in 2025 with the iPhone 17. With redesigned aesthetics, new model names, vibrant color options, and potentially powerful performance updates, it’s going to be a major release that many will look forward to.
Whether you’re planning to upgrade or just curious about what’s next, the iPhone 17 series is shaping up to be Apple’s most dynamic offering yet.
